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Corporate Event Essentials

Planning a corporate event can get costly, especially if you try to provide everything that you think your guests will want. But it’s also the easiest way to run out of budget quickly. Here’s what you should cover if you want to create a successful event:

 

Tackle the very basics: food and shelter


Guests will think more about the food or if they are comfortable during the event. Hire a reputable caterer. Look through their reviews and see if they offer food tastings before you lock in your choice. If you still don’t have a venue, these caterers have partner venues that they can tap for a more affordable package.


For the venue, check if they have good air-conditioning or if the space can fit the number of guests you’ll have. Check if there’s enough room to move freely whether it’s a conference or a sit-down meal.



Show respect and appreciation to your VIPs


VIPs are very important people for a reason. When the higher-ups, speakers, and other VIPs take the time to attend your event, make them feel welcome and show them how much you appreciate their presence. Assign a dedicated point person to assist them with needs like refreshments or setting up their presentation. Reserve a special table and properly acknowledge their presence, ensuring you get their name and designation right!



Have a flexible program


Having a detailed event plan is great, but flexibility is key when things don’t go as scheduled. Prepare a solid script and hire an experienced host who can ad-lib and adapt. Assign a point person to manage the program flow. If things go off track, keep moving forward—what matters most is achieving the event’s goals.



Get feedback


Getting comments from colleagues about how you ran your event is better when done anonymously. Some people are uncomfortable to give criticism, even if they are constructive ones, in person. Do it in writing, and promise to keep things anonymous and confidential.


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